You Never Get a Second Chance…

Everyone has become a brand. The effectiveness of your brand will differentiate you from the competition. Your brand will pave the way for you to build trust with clients and employers.

We don’t all need to be a Richard Branson, Jeff Bezos or Oprah Winfrey, to be a top selling brand. There are some elements though that are non-negotiable in setting your brand. Social media. What we post, what we ‘like’, what we connect ourselves to and with, will all contribute to our brand.  Whatever your social platform of choice is, rest assured, someone will do an internet search on you ahead of any interview, so be wise and be smart.

Employees can help acquire new customers and retain existing ones when they are viewed as trustworthy thought leaders. So, a good argument as to why your personal branding is valuable.

Be visible, be successful and be well known but for all the right reasons. Companies want their brands to reflect an image, a perfect idealised structure and create public trust. So why would you not want to do the same?

I work with mentees and spend time looking at how they come across on social media platforms. From their profile picture (make it an up to date one!) to the posts they associate themselves with. It all speaks to what sort of employee/team player and direct report they will be. This can be the ‘marmite effect’ in the job search and attraction war.

The secret? Continually craft and curate your digital presence. Be honest, transparent and authentic as in the long run that will help you build the career or business, we all ideally want. You never get a second chance to make a first impression, so make it one that will set you apart, build trust and reflect you and your experience and skill set.

If you want advice and help on how to make yourself the best brand possible and win the war for a new job, get in touch. Email us at, call 01604 709509 or visit our website.

About the author

Katherine is a member of the senior management team at RWA. She has over 20 years’ international experience working in HR, across various sectors, including financial services, insurance and regulated environments. Over the years, she has collaborated with some exceptionally talented HR professionals, with whom she has joined forces on special projects. Her network of HR professionals provides advice and training to companies and other HR teams.

In her role with RWA, Katherine heads up RWA’s Human Resources Consultancy and provides objective support to firms on employment law and HR issues. She uses her extensive skills and knowledge to work with firms to help them develop strong and resilient HR strategies and establish healthy organisational cultures.

Katherine holds a degree in Business Administration and Management from the University of Northampton and a Postgraduate Diploma in Human Resource Strategies from London Metropolitan University. She is a Fellow of the Chartered Institute of Personnel and Development (FCIPD).

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