Digital Innovation: "Tell me what you do…"

The world is changing and as businesses, we are always looking at ways in which we can innovate and evolve. To create value for our businesses and for our customers, we must start to consider long-term gain and invest in developing sustainable futures and by utilising innovative technologies to help us adapt and grow. Our customers determine our success and it is therefore imperative that businesses listen and act at the same time by embracing new kinds of talent, cultures and new ways of doing things.

RWA has just come back from a successful two days demonstrating our My Development Zone e-Learning platform at the Digital Festival in Cardiff.

As CEO, I was determined to attend to both listen to feedback from those visiting the conference and to learn from other companies about the innovative technological solutions that they were developing. It was fascinating stuff.

With a varied cross-section of the tech-world being represented, it was the perfect opportunity to talk to those in fintech, edtech, healthtech and anyotherkindoftech that innovators can design and build to solve problems.

Whilst there were many solutions there that do not directly impact our business or our customers, by beginning to discuss the key elements of innovation and product design such as research & development, problem-solving, design & coding, funding & investment, sales & marketing and the challenges of scaling up a business, I was able to identify and learn new ideas and concepts that had not even crossed my mind. In return, I could discuss some of the challenges that we face and from that, I could then understand different viewpoints and some potential solutions from those outside of our industry.

Technology is driving change at an extremely fast pace. At RWA, we believe that through investing in technology and research & development, we will deliver more value for our customers through improving our products and services, and by improving our own productivity. Our aim is to deliver more value for customers, to make the company faster, more technical and to help our customers benefit from digital solutions that help them to grow and innovate themselves. It is therefore imperative that business leaders begin to look outside their industries and look to learn from others in the digital space and to have open and honest conversations about how to address the challenges that we all face.

I would urge all business leaders to ensure that they attend one local digital/tech event in the next 12 months. Go with an open mind. You are not there to be sold to, but be prepared to show a genuine interest and ask the people that you meet, “Tell me what you do.” You will learn what the problems are, how the solutions have been designed and be able to share ideas and experiences that both parties will benefit from.

Knowledge exchange is a powerful tool that should be in any business leader’s skill set.

About the author

Tom has worked at RWA for over 12 years, starting as Operations Manager before taking on roles as Operations Director, CEO and most recently as Director leading the company into the digital age.

Before joining RWA, he was involved in helping develop the operations of one of Wales’ fastest growing utility consultancies as well as leading the Key Accounts team of a major commercial energy supplier.

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