Ida Axling, Insurance Age:
RWA CEO, Tom Wood, features in this month's Insurance Age, discussing the Our Meeting Recorder App developed with Aviva:
In addition to apps created by brokers, some insurers have developed apps designed to help the broker market do business. One example is the Fast Trade app from Aviva, which was launched in January 2013. David Hockey, head of small business and digital trading at the insurer, says the app is particularly useful when brokers are out of the office or visiting a client. “The app means we can provide brokers with full cycle functionality from quote to renewal, instant access to documentation and a fast-tracked referral process,” he states. “It is absolutely designed to be an enabling tool for brokers.”
Another initiative where Aviva has been involved is the Meeting Recorder app, developed by consultancy firm RWA and funded by the insurer. Tom Wood, director at RWA Business Consultancy, explains that the app allows brokers to create a record of when they have been to see a client, using their GPS. They can also add notes on what has been said in the meeting. “So if there is a claim they can say they have evidence that they went to see the client on that day and show a copy of the notes they made,” he says, adding that a copy of the record can also be sent to the client.
When asked about potential pitfalls, experts reiterated the point that there has to be a demand in the market for an app to be successful. “It is not enough to simply create an app, the key is to make sure it continues to evolve and be current,” Hockey adds.