The mindset of a customer is more forward-thinking than ever. Is it enough for a business to just deliver a service well, or do they also need to plan ahead to avoid future problems and respond to changes in the market? Tom Wood considers why getting ‘stuck in the present’ may be a risk for businesses.
Segmentation, targeting and positioning – it’s about quality, not quantity.
One of the most important steps in the development of a marketing strategy is the process of segmentation, targeting and positioning, or STP for short.
GDPR guidance - The good, the bad, and the inaccurate
There is a vast amount of readily available information on GDPR, but how do you know if it’s all accurate and up to date?
TOFU MOFU BOFU
TOFU MOFU BOFU – Whilst it sounds like the name of a posh new ‘fusion’ restaurant, it’s actually a well-used acronym within marketing, which deserves wider acknowledgement and understanding.
General Data Protection Regulation (GDPR) - A brief guide
The new General Data Protection Regulation (GDPR) comes into force on 25 May 2018, replacing the Data Protection Act (DPA) 1998.
As GDPR will have a significant impact, RWA has prepared a briefing document, which summarises what we know so far and outlines its applicability to the insurance sector.
The General Data Protection Regulations (GDPR) - What you need to know...
How to get the most out of BIBA 2017 – RWA’s ten top tips
RWA's ten top tips to ensure that you get the most out of BIBA 2017...
How to be an effective worker: Gantt Chart
Managing workplace projects can be a struggle, especially when you’re juggling various tasks and working to tight deadlines. A Gantt chart is a commonly used project management tool designed to organise tasks against a specific time frame.
Using e-Learning to Reinforce Your Company Brand
A common mistake when contemplating a company brand is to focus wholly on the logo, for example, the McDonald’s brand to many would be the unmistakable Golden Arches or the Nike brand is the ‘Just do it’ tick. However, it is safe to say that a company brand is embedded much deeper within the organisation, encompassing the personality of the company, its style, products, services, culture, internal and external relationships and values.