The ASA has published a blog post after recently launching a project to consider how, and to what extent, depictions of older people in advertising may cause serious or widespread offence or harm.
Marketing
Cutting out the Jargon – Avoiding Corporate Language in the Workplace and Beyond
In this article, we discuss how jargon can be a language barrier for individuals within the industry as well as ways for mitigating jargon from the workplace and communication with customers.
How Social Media Personalities are Shaping the Future of Financial Promotions
Platforms like Instagram and TikTok are the last places most of us would look to seek personal financial advice. However, the FCA has been observing a rise in the popularity of "finfluencers" promoting financial products and services and how it may pose as a potential risk for consumer harm.
How to Create a Successful Content Marketing Strategy for Your Insurance Firm
In today’s age, customers expect high-quality, consistent content from brands. Content marketing helps you build trust, develop relationships, improve conversions, and generate leads. How can insurance firms create a content marketing strategy?
The FCA’s New Plan to Address Greenwashing
In an effort to clamp down on greenwashing, the FCA is proposing new measures on how terms like ‘ESG’, ‘green’ or ‘sustainable’ can be used, to help avoid the misleading marketing of products and services.
Social Media – Protect Your Reputation
Without a system of protection in place your business is open to risks. What steps can you take to reduce the risk of unauthorised content appearing on your organisation's social media channels?
Adapting Profiling Skills for Commercial Gain
Insurance brokers are well-versed in determining customers’ wants and needs, along with establishing other factors such as affordability, each individual customer’s knowledge of insurance and fact finds. But how many have considered turning this profiling skill set towards marketing and growth?
Where will new business come from?
Traditional business methods, such as networking, word of mouth and visiting clients, have been rocked as a result of the coronavirus pandemic. This will have left many brokers asking the question – where will new business come from?
Your Customers Expect More Than The Present
The mindset of a customer is more forward-thinking than ever. Is it enough for a business to just deliver a service well, or do they also need to plan ahead to avoid future problems and respond to changes in the market? Tom Wood considers why getting ‘stuck in the present’ may be a risk for businesses.