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Who has heard of the PSC? I hadn’t until yet another email popped up on my screen.

Different professional bodies will have different requirements but fundamentally, it’s agreed that there are two types: structured and unstructured.

As children we have an innate love of stories and many of us take that love into adulthood as we choose the escapism of a good book or movie to fill our free time. Through these stories we have subliminally learnt lessons such as, never trust the advice of a man in difficulties; appearances can be deceptive; a liar will never be believed; and there’s always someone worse off than yourself. Of course all these examples come from Aesop’s Fables but when deconstructing any story you will always find a message and you will also realise that somehow you’ve uncovered and understood that message.

Another initiative where Aviva has been involved is the Meeting Recorder app, developed by consultancy firm RWA and funded by the insurer. Tom Wood, director at RWA Business Consultancy, explains that the app allows brokers to create a record of when they have been to see a client, using their GPS. They can also add notes on what has been said in the meeting. “So if there is a claim they can say they have evidence that they went to see the client on that day and show a copy of the notes they made,” he says, adding that a copy of the record can also be sent to the client.

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