Marketing

One of the most important steps in the development of a marketing strategy is the process of segmentation, targeting and positioning, or STP for short.

There is a vast amount of readily available information on GDPR, but how do you know if it’s all accurate and up to date?

TOFU MOFU BOFU – Whilst it sounds like the name of a posh new ‘fusion’ restaurant, it’s actually a well-used acronym within marketing, which deserves wider acknowledgement and understanding.

The new General Data Protection Regulation (GDPR) comes into force on 25 May 2018, replacing the Data Protection Act (DPA) 1998.

As GDPR will have a significant impact, RWA has prepared a briefing document, which summarises what we know so far and outlines its applicability to the insurance sector.

The new General Data Protection Regulations (GDPR) comes into force on 25 May 2018, and from that date, all firms in all industry sectors will need to make significant changes to the way they deal with their data.
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Managing workplace projects can be a struggle, especially when you’re juggling various tasks and working to tight deadlines. A Gantt chart is a commonly used project management tool designed to organise tasks against a specific time frame.

A common mistake when contemplating a company brand is to focus wholly on the logo, for example, the McDonald’s brand to many would be the unmistakable Golden Arches or the Nike brand is the ‘Just do it’ tick. However, it is safe to say that a company brand is embedded much deeper within the organisation, encompassing the personality of the company, its style, products, services, culture, internal and external relationships and values.

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