One of the most important steps in the development of a marketing strategy is the process of segmentation, targeting and positioning, or STP for short.
GDPR – It won’t happen to us
Consumer knowledge regarding personal data is increasing all of the time, and as customers become more 'savvy' about their data, privacy and GDPR as a whole, many brokers risk severe issues by not having suitable policies and procedures in place.
Succession Planning - A Regulatory Requirement?
RWA provides support services to a significant portion of the UK's GI broker sector. Having been at the forefront of GI sector consultancy for over 25 years, we have sadly come to terms with an increasing number of personal tragedies and crises arising through no fault of brokers, which serves to highlight the essential role of succession planning and why it is vital that every broker has a plan in place.
Reputation before transparency?
What would happen if a professional body or trade association covered up nefarious or improper behaviour by members or officers of that organisation?
What can insurance brokers learn from the Reithian Trinity?
What can the general insurance industry learn from the BBC's founding principles?
What happens after May 25th?
May 25th marks the dawn of a new age, as the General Data Protection Regulation or GDPR takes effect.
Most businesses are focusing on readying themselves for the transition to GDPR, but how many have considered their ongoing obligations once the new regulation is in place?
Have you strength tested your GDPR preparations?
So, you have mapped out your data, trained your staff, written your policies, published your statements, checked your consents and created the necessary procedures in readiness for the implementation of GDPR on May 25th.
You can now sit back and relax, right?
Surely it should be GPDPR?
Wouldn't the title 'General Personal Data Protection Regulation' or GPDPR have been more appropriate, to help mitigate the common misconception that, “it won’t apply to me as we only have B2B data.”
Sexual Harassment and the Office Party
The office party should be a time for staff to relax after a year’s hard work, to celebrate shared achievements, and to bond as a team. However, alcohol, festivity and the blurring of professional boundaries can be a dangerous combination.