We all know it is important to take a break from work, yet with the speed in which the world is digitally transforming, it is also getting harder to switch off from the workplace to make this easier.
Why a jaunty email signature may not be wholly appropriate
A personalised email signature may have the greatest of intentions, but the judgement of those intentions lies with the recipient, not the sender.
Understanding the role and value of customer touchpoints
Have you ever really thought about all the ways in which your customer experiences your product or service?
The Threat of Cyber Crime
It is vital for organisations, of all kinds, to be aware of, and safeguard against, cyber risks. The Development Zone’s course of the month for May is ‘Introducing Cyber Risks’, which provides an accessible introduction to the threats businesses face in the digital age. Moreover, it provides helpful steps to ensure that you have appropriate measures in place to protect your data and systems.
Launch of new training facility at RWA Central Office
RWA launches its new training facility with a 'GDPR for Small Businesses' training course.
Segmentation, targeting and positioning – it’s about quality, not quantity.
One of the most important steps in the development of a marketing strategy is the process of segmentation, targeting and positioning, or STP for short.
GDPR – It won’t happen to us
Consumer knowledge regarding personal data is increasing all of the time, and as customers become more 'savvy' about their data, privacy and GDPR as a whole, many brokers risk severe issues by not having suitable policies and procedures in place.
Succession Planning - A Regulatory Requirement?
RWA provides support services to a significant portion of the UK's GI broker sector. Having been at the forefront of GI sector consultancy for over 25 years, we have sadly come to terms with an increasing number of personal tragedies and crises arising through no fault of brokers, which serves to highlight the essential role of succession planning and why it is vital that every broker has a plan in place.